Trusted Agent profile · Birmingham

Homewise Birmingham reviews

4.5

★★★★★ Excellent

199 reviews across 1 platform

Birmingham, B46 1DL

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Homewise's office in Birmingham is rated 4.5 out of 5 across 199 reviews on 1 platform.

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199

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Reviews

Every review we hold for the Birmingham office, from every platform, shown as written. First names only.

1/5

Trustpilot

Homewise Nightmare

Homewise Nightmare, just writing to let people know about the experience I had recently.The owner of the property I was purchasing was using Homewise for the onward purchase.

Mel · 31 August 2025

Agent replied · 25 September 2025

Thank you for sharing your feedback. Moving home is a major life event and we know how stressful it can feel when delays happen in the chain. Every transaction has its own complexities and, while some timings are outside of our control, our in-house Sales Progression team works tirelessly behind the scenes to keep things moving, keep everyone informed, and achieve as quick a sale as possible for all parties. We will always do our best to make the journey as smooth and timely as we can, and your feedback helps us continue to improve our processes and ensure we deliver the best service. At Homewise, our promise is to help people aged 60+ find security for the future in a home they love. We hope you are now feeling settled and able to enjoy your new home, and we’ll continue working hard to make the moving experience as calm and reassuring as it can be for all parties. Best regards, Danielle On behalf of Homewise

4/5

Trustpilot

Island of Dreams

Thanks! We have found our dream bungalow and it's even in the perfect location in Lake on Isle of Wight. Together, Jordan and George have been so helpful, and always available either via email or phone. It was lovely to meet George in Portsmouth, who took me and my husband through the contract. We just look forward to sealing the deal and moving in now.

Penny · 8 July 2025

5/5

Trustpilot

Homewise information

Helpful with questions offered to help with other ones I have because I am new to all this and need a lot of information regarding the HomeWise process.

Ed · 2 June 2026

1/5

Trustpilot

Steer clear

I think this company is evil there only after your inheritance if you are approach by them my advice is to steer well clear and keep your money don’t listen to there sweet talk like I did it’s the worst mistake you make .I wasn’t thinking straight when they got my mobile number and rang me up .once they get there claws in you they won’t stop untill you sign over your money there vultures.And very bad news trust me they need investigation to there cold calling . The owners are false .

Michael · 11 February 2023

Agent replied · 13 June 2024

Thank you for your feedback although I am sorry to see you’ve not been pleased with our service. Due to our Data Protection policies, I cannot discuss any specific personal information relating to your individual case; however, I do note there are inaccuracies (or perhaps misunderstandings) in your feedback that I may be able to clear up.As a family-run business operating for over 50 years, our values, ethos, and Code of Practice are established with the customer at the very core of everything we do at Homewise. As such, we go to great lengths to ensure that our customers’ interests are protected at every stage of their moving journey. We provide clear and transparent literature from the start and have a very robust sales process that ensures every customer is advised of their rights and obligations. It is also insisted that every customer, without exception, seeks independent legal advice prior to the purchase of any Home for Life Plan. No Home for Life Plan can proceed without a solicitor having confirmed their client’s understanding and acceptance of the contract.I also wanted to reassure you that we do not undertake any cold-calling practices. Anyone we contact has freely requested a call and is therefore fully expecting to hear from us. We have honest conversations and endeavour to find solutions for the needs of our customers, and pride ourselves on the quality of the service and assistance we offer.I understand that you have been in contact with our Customer Care team and that they are working with you regarding your circumstances, so I will leave it with them to continue to help you offline. As always, we value feedback to help us improve our service, and if you have any further questions or concerns, please do contact us at any time.Kind regards,RachelOn behalf of Homewise

5/5

Trustpilot

When I needed an integrated oven and…

When I needed an integrated oven and grill I had a recommendation to use homewise. I'm so glad I did. They were so helpful and had a lot of knowledge which helped me to choose the right one. They installed it the same week and even cleaned up after themselves!!

Suzanne · 20 November 2024

Agent replied · 26 December 2024

Hello Suzanne,Thank you for your kind words and 5-star review. However, you have left this review on the wrong business and I am sure that the Homewise you worked with would love to hear from you.

5/5

Trustpilot

My dealings with simi were brilliant…

My dealings with simi were brilliant this lady knows her role as an advisor everything she said was explained fully my wife and I found her easy to talk too and homewise has given us a place to retire too with no worries thank you again Simiand Homewise

James · 13 December 2025

5/5

Trustpilot

I found them professional

I found them professional and they kept me up to date at all the times. Would definitely recommend them, the staff are extremely knowledgeable and they care.

Larry · 28 May 2026

5/5

Trustpilot

Homewise have been nothing but helpful…

Homewise have been nothing but helpful and supportive. They made certain I understood what I was agreeing to, and even searched for suitable properties for me. Highly recommended.

Lynfa · 19 May 2026

5/5

Trustpilot

Becci is very helpful.

Becci has been very helpful and giving us clear and concise information on the process. We haven't gone through the whole process yet, but initial stages seem promising. Mo Robinson

Bren · 9 December 2024

5/5

Trustpilot

Buying a house

I think the lady's name is Gemma she very helpful and polite and went though everything with me and sent me the relevant details I needed

Sandra · 19 May 2026

5/5

Trustpilot

Very helpful conversation

Very helpful conversation, Clearly explained our options and gave us time to voice our concerns/queries.

Jennifer · 28 July 2026

2/5

Trustpilot

I found them intimidating and friendly…

I found them intimidating and friendly at the same time, a dangerous combination.They knew I was vulnerable unless the general public don't understand "approaching the need for dialysis" and argued I wasn't because I understood the agreement. You may understand but unless your family are with you or you have good support don't deal with them if you are desperate. Homewise please do not contact me as I found it too distressing to talk about and I'm recovering from a renal transplant. Thank you.

Mrs · 27 July 2022

Agent replied · 13 June 2024

Thank you for your feedback Mrs Wylie, although I was sorry to see you were not happy with your experience. All customer feedback helps us ensure we’re proving the very best service and answer any questions you may have. As such, we reached out to you via Trustpilot at the time of your review to understand more about your experience, to enable us to reassure you, and understand the conversations you may have had with our team. Without further information, we cannot comment on your experience, as we have no record of speaking with you in recent years.Please be assured that Homewise takes the wellbeing of customers very seriously and has robust processes and policies in place to ensure the best interests of the customer are at the forefront of every discussion. We treat every customer as an individual and understand that everyone has different needs and requirements. We take great care to be completely objective and are influenced first and foremost by the best and proper interests of our customers. We ensure all of our staff are trained, and provided with regular updates, to ensure the best outcomes for our customers. We are especially focused on ensuring we treat customers fairly and identify potentially vulnerable individuals, which is why I am particularly keen to understand where you feel this fell short of your expectation and led to an unsatisfactory experience.If there’s any further information we can provide for you that would explain how our team would tailor the service and support you throughout your move, please do let us know.Kind regards,DanielleOn behalf of Homewise

5/5

Trustpilot

The Homewise model fitted my needs perfectly

The Homewise model fitted my needs and worked perfectly for me. I completed my research before contacting the company so approached the process with my eyes wide open. I felt supported in my property search from Day 1 and although I expected to feel daunted by the prospect of searching for and buying a property, the Homewise team supported me at every stage, providing sensible advice throughout the process. I found my dream property and am so happy. If the Homewise model works for you, so could you be!

Jt5520 · 21 July 2022

Agent replied · 13 June 2024

Thank you for your kind words. We are really pleased to hear that with our support you found your dream home. It's always wonderful to hear from people we have helped to move closer to friends/family, relocate to their perfect property and made the process less stressful and smoother.Good luck in your new home.Rachel (on behalf of Homewise)

1/5

Trustpilot

Barely Legal And Immoral

This company needs investigating.Ok you may get a home for the rest of your life but you have to maintain it and pay all the expenses.You may have paid a bit lower than market price but when you die and property is empty,they get the property so you have paid them for the property and they also get the property when you die! How can that be a legal and moral way to conduct business?Thankfully I saw through the scheme and did not take it up.Basically they are preying on desperate older people with this barely legal and immoral scheme.The law needs changing.I would advise you not to touch Homewise with a barge pole!

David · 30 June 2022

Agent replied · 13 June 2024

Thank you for your feedback Mr Tanner, although I am sorry to see you’ve not been pleased with the service you received. I do think there has been some confusion as to what Homewise does and how we help people, so I wanted to take the opportunity to explain in a little more detail.We help people secure their next home for less than the market price, this is through the purchase of a Lifetime Lease (as part of our “Home for Life Plan”). Put simply, Homewise would purchase a property of your choice (that’s being sold on the open market anywhere in England or Wales) for the full agreed selling price, and you pay a one-off sum to purchase the Lifetime Lease (the cost of which is always less than the full market value) to live there.The Lifetime Lease is registered at the Land Registry, providing you with the legal right to live there (rent-free and mortgage-free) for your lifetime.This is your home and yes you would pay the general household bills to live there (like with any property) but, while you wouldn’t own the property itself, there are many benefits to choosing a Lifetime Lease. For example, being able to live in a property or location that was otherwise unaffordable, not needing to put all your funds into the purchase (therefore being able to create savings to enjoy in retirement), being able to live debt-free and without ongoing financial burdens, as well as having the option to safeguard a guaranteed inheritance for loved ones too, if you wish.A key part of our service is to get to know our customers and ensure they have the right information to make an informed decision. Every plan is tailored to the individual, focusing on their needs and wants, including what they hope to achieve by moving (such as relocating to a more expensive area, clearing previous debts and mortgages, gifting an early inheritance, or creating savings and so on). If you are looking to own the property and can afford to buy it outright (and live comfortably in retirement), we would always encourage you to do so. It is your choice entirely.Please be assured Mr Tanner we are not here to prey on anyone, and we have stringent processes in place to ensure our customers’ best interests are always protected. This includes the Lifetime Lease being registered at the Land Registry, the encouragement of family involvement throughout every step of the process so everyone is happy with the decision, and the role your chosen solicitor will play. We cannot proceed with a Home for Life Plan without your solicitor (independently chosen and acting on your behalf) agreeing that all parties understand the agreement and signing a certificate which enables the purchase of the Lifetime Lease to proceed.We know a Lifetime Lease option won’t be the right solution for everyone, but for those we do help it can be life changing. As a family run business, we know how important it is to look after customers and ensure they have the security they so deserve for their future. We’ve been helping people find the right home for more than 50 years and are immensely proud of the high-quality service we provide. This is echoed in the independent reviews we receive from our customers on Feefo, rating the service 4.8 out of 5 stars, on average.Feedback is important to us so if there were ways you feel we can improve the service you received do please let us know directly at any time.I hope this helped clarify how we help people find and secure their next home, but we would welcome the opportunity to discuss your options with you again Mr Tanner, please do not hesitate to contact our team.We wish you all the best for your property search and are here to help should you wish to get in touch in the future.Kindest regards, Rachel (on behalf of Homewise)

3/5

Trustpilot

Beware of the pitfalls

Beware of the pitfalls: If you are unlucky enough pass away within a short time of moving to your new home the lease money will be not be returned so Homewise will end up with their house and your lease money. Also because you are responsible for repairs and maintenance on a property you don’t OWN you could end up spending thousands I.E Rewiring, replacing the boiler, new kitchen, bathroom etc.

Peter · 9 May 2023

Agent replied · 13 June 2024

Thank you for taking the time to review our product. Customer feedback is important to us to ensure we provide first-class service and clear communications, so we have reached out via Trustpilot to ask for further details on your experience with us as a customer, as there may have been a miscommunication along the way that can help resolve. The Home for Life Plan is designed to protect you, the customer, for the long term. While it is correct that you would not own the property itself, you would own a Lifetime Lease which provides the legal right and protection to live in a property of your choice (rent-free and mortgage-free) for your lifetime. You also have the opportunity to safeguard up to 50% of the property’s future value for your estate if you wish. As part of the property search process, we conduct due diligence on any property you want to live in prior to purchase. This includes surveys. So, any immediate issues to resolve would be flagged up front and are likely to deter you from choosing that property if you’re not looking for a project for example. Ultimately, it’s your home to live in and maintain as you would with any property you live in. You may choose to decorate and make changes to the property as time goes on; many Home for Life Plan customers will live in their chosen property for 20+ years. When the plan ends, the property is valued and any safeguarded percentage of the value at that time is paid to your estate. We hope this will of course be in many years’ time. A Home for Life Plan is not a government scheme and there is no financial lending. It is a long-term investment for Homewise and, with no rent or repayments ever paid, there is no return until the plan ends, and the property is vacated. We’re a family-run business and we provide choices to those aged 60 and over. It may not be the right option for everyone, but for those we do help it can be life-changing; to live debt-free and secure in a property/location they love and perhaps could not have previously afforded. We’re really proud of the service and solutions we offer, and we’d be happy to answer any questions you may have about how a Home for Life Plan may work for you at any time. Best regards, Raye (on behalf of Homewise)

4/5

Trustpilot

The agent was extremely helpful and…

The agent was extremely helpful and answered all my questions, then sent me all the information that I had requested very quickly to allow me time to look at all my options

Dawn · 4 March 2026

5/5

Trustpilot

Homewise helped buy me a retirement property perfect for my needs

Rhonda Wilkins was the person at Homewise who dealt with me. She was always so welcoming and friendly and was able to answer my questions promptly and thoroughly. The whole process of using Homewise was painless and I was walked through the various stages by Rhonda quickly and efficiently.

MR · 22 September 2023

5/5

Trustpilot

Charlotte looked after us so well and…

Charlotte looked after us so well and made us feel safe and took us on a journey to give us all the answers to our questions.i think Homewise is so the way to go for people over 60,i know they did for Irene and me.we look forward to a long association with them.

Victor · 8 August 2025

2/5

Trustpilot

Beware of extra costs

Went on the trust pilot calculator and got a price for a place but when I told them that it's a retirement flat they added on £12.000 I think they should state any extra costs and be more up front all I can say is beware of added costs we didn't go ahead

Mrs · 10 May 2024

Agent replied · 13 June 2024

Thank you for your feedback Mrs Payne, as you may have seen, our online calculators show a quick indicative estimate based on the information inputted and using a freehold property as a guide. For accurate figures, it is best to speak with our team directly as every Home for Life Plan is bespoke and the price for the plan on any property will vary depending on circumstances and property criteria.We remain here to help should you wish to explore your options and calculate your budget boost for freehold properties or retirement homes. There are always new opportunities coming to market and we could conduct a new search to see what properties are available within your budget that meet your needs. Please do feel free to get in touch at any time. Best regards, Rachel (on behalf of Homewise)

4/5

Trustpilot

Friendly Company

Friendly Staff, Explained the process clearly. Available to speak to easily.

Julie · 21 July 2026

4/5

Trustpilot

Still looking… but very helpful

Christy · 30 August 2026

1/5

Trustpilot

Listed my property without my knowledge

Listed my property without my knowledge at far below market price. I don't care if this is part of their "scheme" I've never heard of them nor given them permission to do so and the multiple adverts with different values created confusion about my propert and may have affected interest. I will be exploring legal action and I can see I'm not the only one.

Neil · 2 July 2023

Agent replied · 13 June 2024

Thank you for sharing your feedback. We’re sorry to learn of your experience.We would like to take this opportunity to explain why you saw the advert; we have partnerships with trusted Estate Agents across the country and they can then offer their vendors (you) a free, optional, second listing on property portals such as Rightmove. This Homewise listing is detailed in the vendor agreement you have with your agent and is called ‘Market Plus’. Market Plus can be opted out of at any time by reaching out to your estate agent or us (Homewise).We have found that an additional listing can increase exposure for the properties listed under Market Plus and generate greater interest from prospective buyers. The advertised Homewise guide price is an indication of what a Home for Life Plan could cost for a Homewise customer to live there. You won’t receive any less for your property if one of our customers chose it. Homewise would purchase the property from you like any other buyer and our customer would pay the lesser amount to us for the Home for Life Plan. If you have further questions about the Homewise service or are aged 60+ and would like to know more about Homewise as a customer, please do get in touch directly at any time. Best regards, Raye (on behalf of Homewise)

5/5

Trustpilot

Kayleigh was friendly and very clear in…

Kayleigh was friendly and very clear in her explanation of how Homewise works. I didn’t feel any pressure at this stage to sign anything or pay anything. I am left feeling more confident in the possibility of working with Homewise.m

Mrs · 6 February 2024

5/5

Trustpilot

At last

Katie was very helpful giving us all the information we needed to help us decide that homewise was the right route for us to go

Jill · 27 October 2024

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