How W5 compares to the UK average
| Metric | W5 | UK Average | Difference |
|---|
| Average Google star rating |
4.36★ |
4.43★ |
-0.1★ |
| Average Google reviews per office |
175 |
108 |
+67 |
| Average reply rate |
50.6% |
52.4% |
-1.8% |
Top performers in W5
-
1
Northfields (Ealing Broadway)
4.8★ · 550 reviews · 74% reply rate
Score 87
-
2
Northfields Pitshanger
4.81★ · 559 reviews · 74% reply rate
Score 87
-
3
Go View London
4.52★ · 479 reviews · 19% reply rate
Score 79
-
4
Robertson Smith and Kempson
4.77★ · 770 reviews · 96% reply rate
Score 76
-
5
Benham and Reeves Ealing
4.8★ · 138 reviews · 97% reply rate
Score 76
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Why this matters
Our research across 20,061 UK estate agent offices shows that brands with stronger reviews don't just look better — they sell more, faster, and lose fewer listings to withdrawal. See how we measure agents →
- Top-rated agents (4.5★+) close 2.3× more property sales per office over the two-year period analysed than agents below 4.5★. The effect compounds: they win 77% more new listings AND retain 29% more of them — a difference of 24 vs 54 sales per office per year (48 vs 108 across the two-year window).
- Top-rated agents take on 3× more business per office than agents below 4★ — the gap is even bigger at the bottom of the rating scale.
- Replying signals an engaged agent: 47% of UK agents reply to fewer than half of their Google reviews. The ones who reply to 80%+ have measurably lower withdrawal rates and tend to carry higher star ratings overall — a public reply tells future clients (and Google's ranking) that someone is actually paying attention to your listing.
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UK Estate Agent Stats