Trusted Agent 2026
Built on Trust. Backed by Proof. Not Promises.
The Trusted Agent programme recognises estate agents who deliver exceptional client service — verified by independent data, not self-nomination.
Check Your StatusThis is how your clients choose you
Before a vendor picks up the phone, they check Google. They read your reviews, sometimes on multiple platforms like Trustpilot, Facebook, Feefo etc. They look at how many stars you have and whether you bother to reply. 87% of consumers trust online reviews as much as personal recommendations. The Trusted Agent programme measures what your clients already see — and recognises the agents who are getting it right.
Trusted Agents score significantly above all three benchmarks.
How We Measure Trust
The Trusted Agent programme is powered by ViewAgents, which aggregates review data from Google, Trustpilot, Facebook, Feefo, Yell and more. We score every estate agent office in the UK across multiple dimensions:
Review Quality
Google star rating, 5-star percentage, 1-star percentage
Client Engagement
Reply rate, reply quality, consistency
Volume of Evidence
Total reviews, multi-platform presence
Market Performance
Powered by tried and tested industry data sources for higher tiers
It's not just about the numbers
A high volume of reviews alone isn't enough. Our algorithm looks at the full picture — quality, consistency, engagement, and how an agent's reputation is trending over time.
Recent reviews carry more weight than older ones. An office that delivered five-star service three years ago but has slipped since won't score the same as one that's delivering consistently right now. We call this review decay — because trust is earned today, not banked from the past.
We also look at the balance between volume and quality. A handful of perfect reviews tells a different story to hundreds of reviews with a strong but realistic spread. Neither is automatically better — the algorithm considers both in context.
Reply rates matter too. When a client takes the time to leave feedback, how an agent responds says as much about their service as the review itself. Agents who engage with their reviews — positive and negative — score more favourably than those who don't.
Finally, we factor in multi-platform presence. An agent with strong reviews across Google, Trustpilot, Facebook and other platforms demonstrates broader, more credible trust than one that's only visible in a single place.
The exact weightings and thresholds are proprietary — they're reviewed and adjusted regularly to reflect how consumers actually use review data. What matters is that the methodology rewards agents who are genuinely, consistently delivering for their clients right now.
You're in the Top 10%
Trusted Agent 2026
Top 10% NationallyYour office has been independently verified as being in the top 10% of estate agent offices in the UK for client reputation. That puts you ahead of over 20,000 other offices.
But this is just the beginning. At the Kerfuffle Conference on 7th July 2026, we'll be unveiling additional recognition tiers, Regional Champions, and the National Trusted Agent of the Year. The data between now and then determines where you finish.
2025 Trusted Agent Winners
These are the agents who set the standard in 2025. Verified by data, recognised by the industry, and trusted by their clients.
Manning Stainton
Yorkshire's most decorated independent agency — 19 branches across Leeds, Wakefield, and Wetherby, with over 200 professionals and more than 12 industry awards. They swept the Overall, Large Agency, and Yorkshire & Humber Gold titles. The benchmark for what a large regional agency can achieve. With impressive reviews across a range of platforms like Google, Trustpilot & AllAgents, this is a company that takes customer service seriously.
National Category Winners
Paramount
West Hampstead. Independently-spirited, intelligent marketing, near-perfect client recommendation rates. Proof that one office done brilliantly beats twenty done averagely.
David Astbury's
North London — Crouch End, Islington, Hampstead. A community-first boutique agency with consistently glowing reviews and the kind of personal service the big chains can't replicate.
Jones Robinson
Six branches spanning West Berkshire, Central Wiltshire, and South Oxfordshire. Nearly 500 years of combined experience and a 1,300-strong lettings portfolio. The go-to independent across England's most sought-after countryside.
Regional Champions
You've Got 3 Months
If you've been named a Trusted Agent, congratulations — but the journey doesn't stop here. Between now and 7th July, we'll be tracking your continued performance. More reviews, better reply rates, and broader platform presence all count. This is your opportunity to strengthen your position and put yourself in the running for Regional and National recognition at the Kerfuffle Conference.
Claim your ViewAgents pageCelebrate With Us at K Con 2026
As a Trusted Agent, you're invited to the Kerfuffle Conference — Built on Trust — on 7th July 2026 where the Regional, National Champions and overall Trusted Agent of the Year will be unveiled. We want as many of the best agents around the country like you to be there, so we're giving discounts to those already in the top 10%.
Table of 10 VIP
All prices exclude VAT. VAT at 20% will be added at checkout. You can adjust the number of tickets at checkout.
Early bird pricing ends 30th April 2026 See full conference details →This programme is based on data held on the ViewAgents platform, which aggregates information from Google, Trustpilot, Feefo, Facebook and other trusted review sources. To give yourself the best chance, ensure we have all the right information and let us know which other platforms you're on — such as Feefo, Facebook, Trustpilot, Yell etc.
Claim Your Page on ViewAgents