Trusted Agent 2026
Built on Trust. Backed by Proof. Not Promises.
The Trusted Agent programme recognises estate agents who deliver exceptional client service — verified by independent data, not self-nomination.
This is how your clients choose you
Before a vendor picks up the phone, they check Google. They read your reviews, sometimes on multiple platforms like Trustpilot, Facebook, Feefo etc. They look at how many stars you have and whether you bother to reply. 87% of consumers trust online reviews as much as personal recommendations. The Trusted Agent programme measures what your clients already see — and recognises the agents who are getting it right.
Trusted Agents score significantly above all three benchmarks.
How We Measure Trust
The Trusted Agent programme is powered by ViewAgents, which aggregates review data from Google, Trustpilot, Facebook, Feefo, Yell and more. We score every estate agent office in the UK across multiple dimensions:
Review Quality
Google star rating, 5-star percentage, 1-star percentage
Client Engagement
Reply rate, reply quality, consistency
Volume of Evidence
Total reviews, multi-platform presence
Market Performance
Powered by tried and tested industry data sources for higher tiers
It's not just about the numbers
A high volume of reviews alone isn't enough. Our algorithm looks at the full picture — quality, consistency, engagement, and how an agent's reputation is trending over time.
Recent reviews carry more weight than older ones. An office that delivered five-star service three years ago but has slipped since won't score the same as one that's delivering consistently right now. We call this review decay — because trust is earned today, not banked from the past.
We also look at the balance between volume and quality. A handful of perfect reviews tells a different story to hundreds of reviews with a strong but realistic spread. Neither is automatically better — the algorithm considers both in context.
Reply rates matter too. When a client takes the time to leave feedback, how an agent responds says as much about their service as the review itself. Agents who engage with their reviews — positive and negative — score more favourably than those who don't.
Finally, we factor in multi-platform presence. An agent with strong reviews across Google, Trustpilot, Facebook and other platforms demonstrates broader, more credible trust than one that's only visible in a single place.
The exact weightings and thresholds are proprietary — they're reviewed and adjusted regularly to reflect how consumers actually use review data. What matters is that the methodology rewards agents who are genuinely, consistently delivering for their clients right now.
You're in the Top 10%
Trusted Agent 2026
Top 10% NationallyYour office has been independently verified as being in the top 10% of estate agent offices in the UK for client reputation. That puts you ahead of over 20,000 other offices.
The 2026 winners have been announced. See the full leaderboard, download your marketing toolkit, and claim your winner page.
2026 Trusted Agent Winners
These are the agents who set the standard in 2026. Verified by data, recognised by the industry, and trusted by their clients.
Jones Robinson
West Berkshire, Wiltshire and Oxfordshire. Winner of Overall Estate Agent of the Year Gold, South East Gold, and Estate Agency of the Year - Small (2-6 offices) Gold. A rare triple win, built on exceptional client ratings and consistent performance across every branch.
National Category Winners
Paramount Properties
West Hampstead. Gold winner, Estate Agency of the Year - Single Office.
Jones Robinson
West Berkshire, Wiltshire and Oxfordshire. Gold winner, Estate Agency of the Year - Small.
The Frost Partnership
Gold winner, Estate Agency of the Year - Medium.
Regional Champions
West Hampstead. Gold winner, Greater London.
West Berkshire, Wiltshire and Oxfordshire. Gold winner, South East.
Silver winner, South East.
Bronze winner, South East.
Gold winner, South West.
Silver winner, South West.
Bronze winner, South West.
Gold winner, East of England.
Silver winner, East of England.
Gold winner, West Midlands.
Silver winner, West Midlands.
Bronze winner, West Midlands.
Gold winner, East Midlands.
Silver winner, East Midlands.
Bronze winner, East Midlands.
Gold winner, North West.
Gold winner, North East.
Silver winner, North East.
Gold winner, Yorkshire & The Humber.
Silver winner, Yorkshire & The Humber.
Gold winner, Wales.
Silver winner, Wales.
Bronze winner, Wales.
The night 47 winners were named
Photos and moments from Awards Night at ICC Newport. Every regional and special category winner, on stage, in one place.
See Awards Night →The Trusted Agent Standard
If you've been named a Trusted Agent, congratulations. The journey doesn't stop here. We track your ongoing performance across reviews, reply rates and platform presence, so keep pushing. Next year's programme opens later this year.
Claim your ViewAgents pageThis programme is based on data held on the ViewAgents platform, which aggregates information from Google, Trustpilot, Feefo, Facebook and other trusted review sources. To give yourself the best chance, ensure we have all the right information and let us know which other platforms you're on — such as Feefo, Facebook, Trustpilot, Yell etc.
Claim Your Page on ViewAgents