How W1U compares to the UK average
| Metric | W1U | UK Average | Difference |
|---|
| Average Google star rating |
4.36★ |
4.43★ |
-0.1★ |
| Average Google reviews per office |
71 |
108 |
-37 |
| Average reply rate |
44.6% |
52.4% |
-7.8% |
Top performers in W1U
-
1
Knight Frank - Marylebone Sales
4.38★ · 126 reviews · 54% reply rate
Score 76
-
2
Globe Apartments
4.62★ · 191 reviews · 90% reply rate
Score 75
-
3
Marsh & Parsons - Marylebone & Mayfair
4.57★ · 102 reviews · 92% reply rate
Score 72
-
4
AZ Real Estate - London
5★ · 48 reviews · 94% reply rate
Score 71
-
5
Berkshire Hathaway HomeServices London
4.62★ · 55 reviews · 27% reply rate
Score 69
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Why this matters
Our research across 20,061 UK estate agent offices shows that brands with stronger reviews don't just look better — they sell more, faster, and lose fewer listings to withdrawal. See how we measure agents →
- Top-rated agents (4.5★+) close 2.3× more property sales per office over the two-year period analysed than agents below 4.5★. The effect compounds: they win 77% more new listings AND retain 29% more of them — a difference of 24 vs 54 sales per office per year (48 vs 108 across the two-year window).
- Top-rated agents take on 3× more business per office than agents below 4★ — the gap is even bigger at the bottom of the rating scale.
- Replying signals an engaged agent: 47% of UK agents reply to fewer than half of their Google reviews. The ones who reply to 80%+ have measurably lower withdrawal rates and tend to carry higher star ratings overall — a public reply tells future clients (and Google's ranking) that someone is actually paying attention to your listing.
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UK Estate Agent Stats