How W1K compares to the UK average
| Metric | W1K | UK Average | Difference |
|---|
| Average Google star rating |
4.72★ |
4.43★ |
+0.3★ |
| Average Google reviews per office |
59 |
108 |
-49 |
| Average reply rate |
60.3% |
52.4% |
+7.9% |
Top performers in W1K
-
1
Carter Jonas
4.84★ · 79 reviews · 58% reply rate
Score 78
-
2
Wetherell
4.93★ · 249 reviews · 95% reply rate
Score 76
-
3
Knight Frank - Mayfair Sales
4.78★ · 74 reviews · 18% reply rate
Score 76
-
4
Dexters
4.79★ · 134 reviews · 84% reply rate
Score 75
-
5
Jackson Stops
5★ · 55 reviews · 13% reply rate
Score 75
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Why this matters
Our research across 20,061 UK estate agent offices shows that brands with stronger reviews don't just look better — they sell more, faster, and lose fewer listings to withdrawal. See how we measure agents →
- Top-rated agents (4.5★+) close 2.3× more property sales per office over the two-year period analysed than agents below 4.5★. The effect compounds: they win 77% more new listings AND retain 29% more of them — a difference of 24 vs 54 sales per office per year (48 vs 108 across the two-year window).
- Top-rated agents take on 3× more business per office than agents below 4★ — the gap is even bigger at the bottom of the rating scale.
- Replying signals an engaged agent: 47% of UK agents reply to fewer than half of their Google reviews. The ones who reply to 80%+ have measurably lower withdrawal rates and tend to carry higher star ratings overall — a public reply tells future clients (and Google's ranking) that someone is actually paying attention to your listing.
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UK Estate Agent Stats