How W12 compares to the UK average
| Metric | W12 | UK Average | Difference |
|---|
| Average Google star rating |
4.42★ |
4.43★ |
— |
| Average Google reviews per office |
99 |
108 |
-9 |
| Average reply rate |
54.9% |
52.4% |
+2.5% |
Top performers in W12
-
1
Northfields (Shepherd’s Bush branch)
4.69★ · 269 reviews · 57% reply rate
Score 86
-
2
Marsh & Parsons
4.76★ · 150 reviews · 80% reply rate
Score 80
-
3
Benham and Reeves White City
4.96★ · 25 reviews · 96% reply rate
Score 76
-
4
Winkworth
4.41★ · 215 reviews · 63% reply rate
Score 76
-
5
Dexters - Shepherds Bush
4.8★ · 317 reviews · 94% reply rate
Score 72
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Why this matters
Our research across 20,061 UK estate agent offices shows that brands with stronger reviews don't just look better — they sell more, faster, and lose fewer listings to withdrawal. See how we measure agents →
- Top-rated agents (4.5★+) close 2.5× more property sales per office per year than agents below 4.5★. The effect compounds: they win 77% more new listings AND retain 43% more of them — a difference of 42 sold vs 106 sold per office, per year.
- Top-rated agents take on 3× more business per office than agents below 4★ — the gap is even bigger at the bottom of the rating scale.
- Replying signals an engaged agent: 47% of UK agents reply to fewer than half of their Google reviews. The ones who reply to 80%+ have measurably lower withdrawal rates and tend to carry higher star ratings overall — a public reply tells future clients (and Google's ranking) that someone is actually paying attention to your listing.
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UK Estate Agent Stats