How SW18 compares to the UK average
| Metric | SW18 | UK Average | Difference |
|---|
| Average Google star rating |
4.65★ |
4.43★ |
+0.2★ |
| Average Google reviews per office |
179 |
108 |
+71 |
| Average reply rate |
49.1% |
52.4% |
-3.3% |
Top performers in SW18
-
1
Martin & Co Battersea Reach
4.94★ · 329 reviews · 80% reply rate
Score 92
-
2
Martin & Co London Riverside
4.94★ · 257 reviews · 65% reply rate
Score 91
-
3
Douglas and Gordon
4.94★ · 750 reviews · 78% reply rate
Score 82
-
4
Castle Estates
4.9★ · 232 reviews · 50% reply rate
Score 81
-
5
London Shared
4.59★ · 504 reviews · 38% reply rate
Score 81
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Why this matters
Our research across 20,061 UK estate agent offices shows that brands with stronger reviews don't just look better — they sell more, faster, and lose fewer listings to withdrawal. See how we measure agents →
- Top-rated agents (4.5★+) close 2.5× more property sales per office per year than agents below 4.5★. The effect compounds: they win 77% more new listings AND retain 43% more of them — a difference of 42 sold vs 106 sold per office, per year.
- Top-rated agents take on 3× more business per office than agents below 4★ — the gap is even bigger at the bottom of the rating scale.
- Replying signals an engaged agent: 47% of UK agents reply to fewer than half of their Google reviews. The ones who reply to 80%+ have measurably lower withdrawal rates and tend to carry higher star ratings overall — a public reply tells future clients (and Google's ranking) that someone is actually paying attention to your listing.
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UK Estate Agent Stats