How SW12 compares to the UK average
| Metric | SW12 | UK Average | Difference |
|---|
| Average Google star rating |
4.62★ |
4.43★ |
+0.2★ |
| Average Google reviews per office |
260 |
108 |
+152 |
| Average reply rate |
51.5% |
52.4% |
-0.9% |
Top performers in SW12
-
1
Samuel Estates
4.76★ · 164 reviews · 20% reply rate
Score 84
-
2
Marsh & Parsons
4.79★ · 257 reviews · 87% reply rate
Score 82
-
3
Douglas and Gordon
4.87★ · 272 reviews · 71% reply rate
Score 81
-
4
Aspire
4.75★ · 378 reviews · 43% reply rate
Score 81
-
5
Martin & Co Balham
4.64★ · 217 reviews · 18% reply rate
Score 78
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Why this matters
Our research across 20,061 UK estate agent offices shows that brands with stronger reviews don't just look better — they sell more, faster, and lose fewer listings to withdrawal. See how we measure agents →
- Top-rated agents (4.5★+) close 2.3× more property sales per office over the two-year period analysed than agents below 4.5★. The effect compounds: they win 77% more new listings AND retain 29% more of them — a difference of 24 vs 54 sales per office per year (48 vs 108 across the two-year window).
- Top-rated agents take on 3× more business per office than agents below 4★ — the gap is even bigger at the bottom of the rating scale.
- Replying signals an engaged agent: 47% of UK agents reply to fewer than half of their Google reviews. The ones who reply to 80%+ have measurably lower withdrawal rates and tend to carry higher star ratings overall — a public reply tells future clients (and Google's ranking) that someone is actually paying attention to your listing.
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UK Estate Agent Stats