How SW11 compares to the UK average
| Metric | SW11 | UK Average | Difference |
|---|
| Average Google star rating |
4.55★ |
4.43★ |
+0.1★ |
| Average Google reviews per office |
145 |
108 |
+37 |
| Average reply rate |
53.7% |
52.4% |
+1.3% |
Top performers in SW11
-
1
JLL Nine Elms
4.64★ · 216 reviews · 59% reply rate
Score 90
-
2
Gordon & Co.
4.58★ · 233 reviews · 70% reply rate
Score 87
-
3
Douglas and Gordon
4.92★ · 321 reviews · 75% reply rate
Score 82
-
4
Eden Harper
4.65★ · 113 reviews · 74% reply rate
Score 80
-
5
Aspire
4.76★ · 108 reviews · 77% reply rate
Score 79
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Why this matters
Our research across 20,061 UK estate agent offices shows that brands with stronger reviews don't just look better — they sell more, faster, and lose fewer listings to withdrawal. See how we measure agents →
- Top-rated agents (4.5★+) close 2.5× more property sales per office per year than agents below 4.5★. The effect compounds: they win 77% more new listings AND retain 43% more of them — a difference of 42 sold vs 106 sold per office, per year.
- Top-rated agents take on 3× more business per office than agents below 4★ — the gap is even bigger at the bottom of the rating scale.
- Replying signals an engaged agent: 47% of UK agents reply to fewer than half of their Google reviews. The ones who reply to 80%+ have measurably lower withdrawal rates and tend to carry higher star ratings overall — a public reply tells future clients (and Google's ranking) that someone is actually paying attention to your listing.
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UK Estate Agent Stats