How SL5 compares to the UK average
| Metric | SL5 | UK Average | Difference |
|---|
| Average Google star rating |
4.6★ |
4.43★ |
+0.2★ |
| Average Google reviews per office |
60 |
108 |
-48 |
| Average reply rate |
60.9% |
52.4% |
+8.5% |
Top performers in SL5
-
1
Duncan Yeardley Estate Agents - Ascot
4.96★ · 124 reviews · 100% reply rate
Score 95
-
2
Chancellors
4.48★ · 71 reviews · 69% reply rate
Score 78
-
3
Osborne Heath
4.91★ · 96 reviews · 88% reply rate
Score 75
-
4
Romans
4.7★ · 111 reviews · 94% reply rate
Score 75
-
5
Knight Frank
4.97★ · 89 reviews · 54% reply rate
Score 74
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Why this matters
Our research across 20,061 UK estate agent offices shows that brands with stronger reviews don't just look better — they sell more, faster, and lose fewer listings to withdrawal. See how we measure agents →
- Top-rated agents (4.5★+) close 2.5× more property sales per office per year than agents below 4.5★. The effect compounds: they win 77% more new listings AND retain 43% more of them — a difference of 42 sold vs 106 sold per office, per year.
- Top-rated agents take on 3× more business per office than agents below 4★ — the gap is even bigger at the bottom of the rating scale.
- Replying signals an engaged agent: 47% of UK agents reply to fewer than half of their Google reviews. The ones who reply to 80%+ have measurably lower withdrawal rates and tend to carry higher star ratings overall — a public reply tells future clients (and Google's ranking) that someone is actually paying attention to your listing.
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UK Estate Agent Stats