How SG5 compares to the UK average
| Metric | SG5 | UK Average | Difference |
| Average Google star rating |
4.64★ |
4.43★ |
+0.2★ |
| Average Google reviews per office |
93 |
108 |
-15 |
| Average reply rate |
75.2% |
52.4% |
+22.8% |
Top performers in SG5
-
1
D & J Lettings and Property Management
4.34★ · 70 reviews · 53% reply rate
Score 93
-
2
Country Properties - Stotfold
4.88★ · 68 reviews · 3% reply rate
Score 89
-
3
Country Properties - Hitchin
4.63★ · 199 reviews · 88% reply rate
Score 88
-
4
Belvoir - Hitchin
4.73★ · 346 reviews · 51% reply rate
Score 85
-
5
Stonegate Estates
4.38★ · 56 reviews · 32% reply rate
Score 82
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Why this matters
Our research across 20,061 UK estate agent offices shows that brands with stronger reviews don't just look better — they sell more, faster, and lose fewer listings to withdrawal. See how we measure agents →
- Top-rated agents (4.5★+) close 2.5× more property sales per office per year than agents below 4.5★. The effect compounds: they win 77% more new listings AND retain 43% more of them — a difference of 42 sold vs 106 sold per office, per year.
- Top-rated agents take on 3× more business per office than agents below 4★ — the gap is even bigger at the bottom of the rating scale.
- Replying signals an engaged agent: 47% of UK agents reply to fewer than half of their Google reviews. The ones who reply to 80%+ have measurably lower withdrawal rates and tend to carry higher star ratings overall — a public reply tells future clients (and Google's ranking) that someone is actually paying attention to your listing.
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