How NW1 compares to the UK average
| Metric | NW1 | UK Average | Difference |
|---|
| Average Google star rating |
4.33★ |
4.43★ |
-0.1★ |
| Average Google reviews per office |
126 |
108 |
+18 |
| Average reply rate |
34.7% |
52.4% |
-17.7% |
Top performers in NW1
-
1
Marsh & Parsons
4.66★ · 200 reviews · 82% reply rate
Score 81
-
2
Goldschmidt and Howland
4.86★ · 148 reviews · 89% reply rate
Score 80
-
3
Ashtons
4.76★ · 88 reviews · 32% reply rate
Score 80
-
4
Ringley Limited
4.54★ · 706 reviews · 87% reply rate
Score 76
-
5
Aston Chase
4.96★ · 189 reviews · 43% reply rate
Score 75
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Why this matters
Our research across 20,061 UK estate agent offices shows that brands with stronger reviews don't just look better — they sell more, faster, and lose fewer listings to withdrawal. See how we measure agents →
- Top-rated agents (4.5★+) close 2.3× more property sales per office over the two-year period analysed than agents below 4.5★. The effect compounds: they win 77% more new listings AND retain 29% more of them — a difference of 24 vs 54 sales per office per year (48 vs 108 across the two-year window).
- Top-rated agents take on 3× more business per office than agents below 4★ — the gap is even bigger at the bottom of the rating scale.
- Replying signals an engaged agent: 47% of UK agents reply to fewer than half of their Google reviews. The ones who reply to 80%+ have measurably lower withdrawal rates and tend to carry higher star ratings overall — a public reply tells future clients (and Google's ranking) that someone is actually paying attention to your listing.
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UK Estate Agent Stats