How NG31 compares to the UK average
| Metric | NG31 | UK Average | Difference |
|---|
| Average Google star rating |
4.32★ |
4.43★ |
-0.1★ |
| Average Google reviews per office |
126 |
108 |
+18 |
| Average reply rate |
52.4% |
52.4% |
— |
Top performers in NG31
-
1
Belvoir - Grantham
4.5★ · 237 reviews · 81% reply rate
Score 96
-
2
haart
4.91★ · 454 reviews · 99% reply rate
Score 82
-
3
William H Brown
4.57★ · 268 reviews · 36% reply rate
Score 75
-
4
Property Video Solutions (PVS)
5★ · 70 reviews · 97% reply rate
Score 73
-
5
Connells Lettings
4.34★ · 207 reviews · 29% reply rate
Score 72
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Why this matters
Our research across 20,061 UK estate agent offices shows that brands with stronger reviews don't just look better — they sell more, faster, and lose fewer listings to withdrawal. See how we measure agents →
- Top-rated agents (4.5★+) close 2.3× more property sales per office over the two-year period analysed than agents below 4.5★. The effect compounds: they win 77% more new listings AND retain 29% more of them — a difference of 24 vs 54 sales per office per year (48 vs 108 across the two-year window).
- Top-rated agents take on 3× more business per office than agents below 4★ — the gap is even bigger at the bottom of the rating scale.
- Replying signals an engaged agent: 47% of UK agents reply to fewer than half of their Google reviews. The ones who reply to 80%+ have measurably lower withdrawal rates and tend to carry higher star ratings overall — a public reply tells future clients (and Google's ranking) that someone is actually paying attention to your listing.
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UK Estate Agent Stats