How N1 compares to the UK average
| Metric | N1 | UK Average | Difference |
|---|
| Average Google star rating |
4.24★ |
4.43★ |
-0.2★ |
| Average Google reviews per office |
183 |
108 |
+75 |
| Average reply rate |
36.6% |
52.4% |
-15.8% |
Top performers in N1
-
1
Felicity J Lord
4.69★ · 783 reviews · 87% reply rate
Score 82
-
2
Alwyne Estates
4.76★ · 170 reviews · 9% reply rate
Score 82
-
3
Hurford Salvi Carr
4.87★ · 86 reviews · 0% reply rate
Score 79
-
4
Chestertons
4.51★ · 491 reviews · 22% reply rate
Score 79
-
5
Century 21 Islington
4.9★ · 118 reviews · 36% reply rate
Score 78
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Why this matters
Our research across 20,061 UK estate agent offices shows that brands with stronger reviews don't just look better — they sell more, faster, and lose fewer listings to withdrawal. See how we measure agents →
- Top-rated agents (4.5★+) close 2.3× more property sales per office over the two-year period analysed than agents below 4.5★. The effect compounds: they win 77% more new listings AND retain 29% more of them — a difference of 24 vs 54 sales per office per year (48 vs 108 across the two-year window).
- Top-rated agents take on 3× more business per office than agents below 4★ — the gap is even bigger at the bottom of the rating scale.
- Replying signals an engaged agent: 47% of UK agents reply to fewer than half of their Google reviews. The ones who reply to 80%+ have measurably lower withdrawal rates and tend to carry higher star ratings overall — a public reply tells future clients (and Google's ranking) that someone is actually paying attention to your listing.
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UK Estate Agent Stats