How M1 compares to the UK average
| Metric | M1 | UK Average | Difference |
|---|
| Average Google star rating |
4.08★ |
4.43★ |
-0.3★ |
| Average Google reviews per office |
233 |
108 |
+125 |
| Average reply rate |
72.6% |
52.4% |
+20.2% |
Top performers in M1
-
1
Reeds Rain, Manchester City
4.46★ · 682 reviews · 58% reply rate
Score 79
-
2
Bentley Hurst
4.85★ · 346 reviews · 95% reply rate
Score 76
-
3
Bridgfords Lettings
4.48★ · 293 reviews · 88% reply rate
Score 74
-
4
Chase and Buttler
4.4★ · 409 reviews · 0% reply rate
Score 46
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Why this matters
Our research across 20,061 UK estate agent offices shows that brands with stronger reviews don't just look better — they sell more, faster, and lose fewer listings to withdrawal. See how we measure agents →
- Top-rated agents (4.5★+) close 2.5× more property sales per office per year than agents below 4.5★. The effect compounds: they win 77% more new listings AND retain 43% more of them — a difference of 42 sold vs 106 sold per office, per year.
- Top-rated agents take on 3× more business per office than agents below 4★ — the gap is even bigger at the bottom of the rating scale.
- Replying signals an engaged agent: 47% of UK agents reply to fewer than half of their Google reviews. The ones who reply to 80%+ have measurably lower withdrawal rates and tend to carry higher star ratings overall — a public reply tells future clients (and Google's ranking) that someone is actually paying attention to your listing.
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UK Estate Agent Stats