How EH2 compares to the UK average
| Metric | EH2 | UK Average | Difference |
|---|
| Average Google star rating |
4.52★ |
4.43★ |
+0.1★ |
| Average Google reviews per office |
120 |
108 |
+12 |
| Average reply rate |
29.3% |
52.4% |
-23.1% |
Top performers in EH2
-
1
Simpson & Marwick - Edinburgh
4.46★ · 136 reviews · 11% reply rate
Score 86
-
2
Coulters
4.8★ · 245 reviews · 38% reply rate
Score 75
-
3
Saltouns
4.75★ · 56 reviews · 32% reply rate
Score 75
-
4
The Flat Company - Edinburgh
4.62★ · 253 reviews · 40% reply rate
Score 75
-
5
Tay Letting
4.89★ · 116 reviews · 66% reply rate
Score 74
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Why this matters
Our research across 20,061 UK estate agent offices shows that brands with stronger reviews don't just look better — they sell more, faster, and lose fewer listings to withdrawal. See how we measure agents →
- Top-rated agents (4.5★+) close 2.5× more property sales per office per year than agents below 4.5★. The effect compounds: they win 77% more new listings AND retain 43% more of them — a difference of 42 sold vs 106 sold per office, per year.
- Top-rated agents take on 3× more business per office than agents below 4★ — the gap is even bigger at the bottom of the rating scale.
- Replying signals an engaged agent: 47% of UK agents reply to fewer than half of their Google reviews. The ones who reply to 80%+ have measurably lower withdrawal rates and tend to carry higher star ratings overall — a public reply tells future clients (and Google's ranking) that someone is actually paying attention to your listing.
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UK Estate Agent Stats