How EC2A compares to the UK average
| Metric | EC2A | UK Average | Difference |
| Average Google star rating |
4.49★ |
4.43★ |
+0.1★ |
| Average Google reviews per office |
150 |
108 |
+42 |
| Average reply rate |
57.1% |
52.4% |
+4.7% |
Top performers in EC2A
-
1
Keatons
4.7★ · 219 reviews · 87% reply rate
Score 86
-
2
Base Property Specialists
4.6★ · 151 reviews · 89% reply rate
Score 80
-
3
Circa London
4.83★ · 208 reviews · 98% reply rate
Score 76
-
4
The Bespoke Agent - London
4.84★ · 218 reviews · 26% reply rate
Score 75
-
5
Stirling Ackroyd
4.5★ · 202 reviews · 65% reply rate
Score 75
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Why this matters
Our research across 20,061 UK estate agent offices shows that brands with stronger reviews don't just look better — they sell more, faster, and lose fewer listings to withdrawal. See how we measure agents →
- Top-rated agents (4.5★+) close 2.5× more property sales per office per year than agents below 4.5★. The effect compounds: they win 77% more new listings AND retain 43% more of them — a difference of 42 sold vs 106 sold per office, per year.
- Top-rated agents take on 3× more business per office than agents below 4★ — the gap is even bigger at the bottom of the rating scale.
- Replying signals an engaged agent: 47% of UK agents reply to fewer than half of their Google reviews. The ones who reply to 80%+ have measurably lower withdrawal rates and tend to carry higher star ratings overall — a public reply tells future clients (and Google's ranking) that someone is actually paying attention to your listing.
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