Newest first, from every platform, with the office each review is about. First names only.
★★★★★ 1/5
TrustpilotWebsite is awful
Iona · 13 October 2025 · Rule and Rule Swale
Agent replied · 17 October 2025
Hi Iona,
Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way.
Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect.
Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users.
I have provided this feedback to the team who look after our property experiences.
Many thanks,
Zoopla Support
★★★★★ 1/5
Trustpilotproperty at rh19 -I was the seller-they…
property at rh19 -I was the seller-they inflated the price by virtually 50% -so they portray a false valuation for the area
John · 13 October 2025 · Rule and Rule Swale
Agent replied · 17 October 2025
Hi John,
Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model.
The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland.
The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates.
We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual.
Here is a Help Centre article that will give you more information on where we get our data from:
https://help.zoopla.co.uk/hc/en-gb/articles/360005677897
Many thanks,
Zoopla Support
★★★★★ 1/5
TrustpilotAbsolutely abysmal site.
MGF · 9 October 2025 · Rule and Rule Swale
Agent replied · 17 October 2025
Hi,
Thank you so much for taking the time to leave us your feedback, we're sorry to hear you feel this way.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
★★★★★ 1/5
TrustpilotZoopla Drowning Users in Spam , No Way To Stop It
Zoopla has completely lost control over spam emails. I only signed up to get alerts for office listings in London, but now I receive 50, 60 junk emails every single day, mostly from one company called "Ask Asif". It’s absolutely out of control.
Amelia · 8 October 2025 · Rule and Rule Swale
Agent replied · 17 October 2025
Hi Amelia,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
★★★★★ 1/5
TrustpilotWhy Should Agents Keep Paying Zoopla?
Like others said, some agents keep deleting 1,000+ ads and reposting them every week. I have reported "City Spaces" repeatedly for doing this, yet nothing is ever done. Meanwhile, companies like us pay for premium listings and large membership fees in Zoopla commercial rent, only to be pushed down and disappear from search results, buried on page 40+.
Holly · 2 October 2025 · Rule and Rule Swale
Agent replied · 17 October 2025
Hi Holly,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
★★★★★ 2/5
TrustpilotBad business in general
Bad business in general, they do not have any customer support and never reply to enquiries. I honestly do not understand how they operate their business with such behavior. However, the search engine is good, especially that you can look for specific criteria and view all properties on the map.
Ernestas · 25 September 2025 · Rule and Rule Swale
Agent replied · 17 October 2025
Hi Ernestas,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
★★★★★ 1/5
TrustpilotAlmost non existent customer service
Almost non existent customer service, the right hand has literally no idea what the left is doing. No internal communication from what I can tell. Cant speak to anyone, email or VR chat only. I cancelled one subscription to one of my businesses, they somehow managed to cancel one that i wanted to keep, the one i didn't is still live ! No one will answer the phone. Customers are complaining to me because they cant see their property advertised....all because Zoopla cant do their jobs properly - time to cancel in its entirety i think and maybe explore On The Market, surely cant be this poor!!
Steve · 19 September 2025 · Rule and Rule Swale
Agent replied · 17 October 2025
Hi Steve,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
★★★★★ 1/5
TrustpilotZoopla estimates are totally off track…
Zoopla estimates are totally off track with today’s current market situation. Most properties won’t sell at the lowest estimate they give. Waste of time looking!!!
Deb · 18 September 2025 · Rule and Rule Swale
Agent replied · 17 October 2025
Hi Deb,
Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model.
The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland.
The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates.
We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual.
Here is a Help Centre article that will give you more information on where we get our data from:
https://help.zoopla.co.uk/hc/en-gb/articles/360005677897
Nevertheless, we would like to discuss your property estimate further with you and we will now message you privately for more information.
Many thanks,
Zoopla Support
★★★★★ 1/5
TrustpilotUnsolicited emails
Keep sending me alerts despite unsubscribing. Their support team is very unprofessional and fails to acknowledge that's it's an issue on their side.
Kenaz · 17 August 2025 · Rule and Rule Swale
★★★★★ 1/5
Trustpilothave been a Zoopla customer for several…
have been a Zoopla customer for several years, but recently I’ve been trying to cancel my membership, and unfortunately, no one has responded to my requests. The lack of communication is extremely unprofessional, and I’m very dissatisfied with the service. It seems no one is able (or willing) to explain how to properly terminate the agreement. How convenient.
SAM · 16 July 2025 · Rule and Rule Swale
Agent replied · 25 July 2025
Hi Sam,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
★★★★★ 1/5
TrustpilotWhat a load of tosh this company spews
What a load of tosh this company spews! We have removed ourselves from their valuation as they valued it about the lowest in our street, despite several home improvements including the addition of a utility room, downstairs cloakroom and an extended kitchen refitted about 4 years ago. I tried to reason with them but they were having none of it.
Tony · 21 June 2025 · Rule and Rule Swale
★★★★★ 5/5
GoogleI been renting with Rule and Rule for a number of years since my landlord moved over from another estate agents.
Always a great help when I had any issue with the house I rented.
I unfortunately recieved a section 21 notice that the house I was in had to be sold due to personal reason. From the first phone call and being in the right place at the right time they helped me to find another property in 4 days. Was very helpful thoughtouy the vetting processes ( as a new rental had to go though a vetting) and keeping me updated.
Brillant service
Dawn · 23 May 2025 · Rule and Rule Sheerness
★★★★★ 1/5
TrustpilotZoopla haven’t got a clue!
Zoopla haven’t got a clue! They valued my house reasonably closely to the real value. Then next door (we are a semi) was sold for around 20% more than the Zoopla valuation. Then Zoopla more than halved the value of our property. Twelve months on they have removed our valuation because they say they have nothing to base it on!
Steven · 21 May 2025 · Rule and Rule Swale
★★★★★ 4/5
GoogleGood service and very friendly staff and helpful
Jose · 11 April 2025 · Rule and Rule Sheerness
★★★★★ 1/5
TrustpilotThey devalue peoples houses
They devalue peoples houses. They refuse to correct their mistakes and list the correct value of your home. Stay away from them if you’re wise
Helen · 3 March 2025 · Rule and Rule Swale
★★★★★ 5/5
GoogleWe found Mark to be very helpful and always on hand to help us when we needed him.
Jean · 30 December 2024 · Rule and Rule Sheerness
★★★★★ 5/5
GoogleWe have Just completed on our next property in Sheerness. Great working with both Craig and Mark. The purchase went through with no fuss we were kept informed all the way through the process. Looking forward to working with you again. Thank you
Clive · 31 October 2024 · Rule and Rule Sheerness
Agent replied · 11 November 2024
Many thanks Clive for your positive review! You were brilliant purchasers too. Here's to the next property ;-) Best regards, Mark and team.
★★★★★ 5/5
GoogleWe have just completed buying our house. Craig and Mark were very helpful and always at the end of the phone if we needed assistance with anything. A great service. Thanks guys.
Helen · 31 October 2024 · Rule and Rule Sheerness
Agent replied
Hi Helen. Many thanks for the 5* review! Its very much appreciated :-). Kind regards, Mark and team.
★★★★★ 5/5
GoogleI was helping a friend buy a property through these guys, and they were absolutely amazing, Especially mark was absolutely wonderful and went.The extra mile As you can see on my profile have reviewed over 700 places And this is one of the nicest places I have reviewed They have done a really awesome job.And now my friend has a really nice house to live in The whole way through the process they were communicative, they were always on the end of the phone and explaining things really easy I don't really know the area at all when I went in there. He was able to tell us where everything was and just take 10 minutes out of his day to explain all this just superb. If every estate agent were like this, it would be much easier to buy and sell properties.Great job, guys, pat on the back
Danny · 1 October 2024 · Rule and Rule Sheerness
Agent replied · 24 October 2024
WOW! Many thanks Danny for your very kind words. We really do try to help as much as we can and ever so glad you appreciated the experience :-) Best regards from myself and the whole team, Mark.
★★★★★ 4/5
GoogleFrom start to finish all staff at rule and rule was helpful , understand and definitely patient with me , always explained things in simple context thanks all
Penny · 1 September 2024 · Rule and Rule Sheerness
Agent replied · 24 October 2024
Hey Penny, Many thanks for the 5* review! It really helps :-) Glad to hear you love your new home too. Best regards, Mark and Team.
★★★★★ 5/5
GoogleThey are a tight knit team, who clearly care about their reputation, which shines through in spades when it comes to the service they deliver. If ever I'm in the market, Mark and Craig are always my first port of call. I've found their willingness to go the extra mile, coupled with their local knowledge and connections completely set them apart from the competition. Cheers to you both for all your help over the years.
Ryan · 4 May 2024 · Rule and Rule Sheerness
Agent replied · 20 June 2024
Hey Ryan. Many thanks for your kind words, its immensely appreciated! It helps that your a fantastic buyer too ;-)
★★★★★ 5/5
GoogleI've bought and sold through Rule & Rule and they are quite simply the best. Mark and Craig go the extra mile and nothing is too much trouble plus they're really nice guys which makes it easy to do business with them. Following my divorce, I really struggled to find the right property. Rule & Rule delivered. Soooooo, if you want a first class service, look no further!
Trish · 30 March 2024 · Rule and Rule Sheerness
Agent replied · 20 June 2024
Hi Trish. Wow! many thanks for your positive review, it is very much appreciated. So glad you are happy in your new home. Best regards, Mark & Team.
★★★★★ 5/5
Googlegreat service, great staff that work hard and go above and beyond! would recomend to everone
Steven · 30 March 2024 · Rule and Rule Sheerness
Agent replied · 21 March 2024
Many thanks for your kind review Steven. So glad it all worked out in the end and you are happy in your new home. Best regards, Mark and team :-)
★★★★★ 5/5
GoogleRating only, no written review.
Pod · 30 March 2024 · Rule and Rule Sheerness
Agent replied · 20 June 2024
Many thanks and much appreciated :-)
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