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Rule and Rule estate agents in Swale and Sheerness

2.1

★★★★★

118 reviews across 2 offices and 2 platforms

www.ruleandrule.co.uk

Rule and Rule has two offices, in Swale and Sheerness (Kent). Together they have 118 reviews on two platforms, rated 2.1 out of 5 overall.

Google logo

4.1 / 5

37

Reviews on Google

All 2 offices

Trustpilot logo

81

Reviews on Trustpilot

All 2 offices

Reviews may appear on more than one platform.

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Our offices

Rule and Rule's two offices, most reviewed first. Each has its own page.

Latest reviews from every Rule and Rule office

Newest first, from every platform, with the office each review is about. First names only.

1/5

Trustpilot

I would score this minus if I could

I would score this minus if I could, set up a payment plan for reduced payments for 3 months, then demanded I pay the missing payments as soon as the plan had ended and gave me a default notice for it. Keep well away from this con artist company, I will be contacting my MP and escalating my complaint, treated very poorly in deed

James · 9 February 2026 · Rule and Rule Swale

Agent replied · 20 March 2026

Hi James, Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience. We'd like to discuss this further with you and we'll DM you shortly for more information. Many thanks, Zoopla Support

4/5

Trustpilot

Little to comment except lack of suggested reasons for property drastic price drop

Little to comment, except REASONS for property prices fluctuating not always clear,certainly in the case of Eastbourne recorded a 10.4 per cent fall in average house prices between July 2024 and July 2025, the largest drop of any area in England.

ANGUS · 2 February 2026 · Rule and Rule Swale

Agent replied · 20 March 2026

Hi Angus, Thanks so much for leaving us a 4 star review. We're happy to hear you are pleased with our service and we hope Zoopla continues to be useful for you in all things property related. The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland. The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates. We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual. Here is a Help Centre article that will give you more information on where we get our data from: https://help.zoopla.co.uk/hc/en-gb/articles/360005677897 Many thanks, Zoopla Support

1/5

Trustpilot

You have under valued my property

You claim my flat 3 saxon park was on sale for £52,000 2023

CorieneEdge · 1 February 2026 · Rule and Rule Swale

Agent replied · 20 March 2026

Hi Coriene, Thank you for sharing your feedback with us and we're sorry to hear that you're not receiving the information that you have requested. We'd like to assist you with this. As such, we'll DM you shortly for more information. Many thanks, Zoopla Support

1/5

Trustpilot

Your website is absolute piece of crpp

Rating only, no written review.

Tahir · 26 January 2026 · Rule and Rule Swale

Agent replied · 20 March 2026

Hi Tahir, Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. Many thanks, Zoopla Support

1/5

Trustpilot

Not the happy Zoopla that I remember from years ago.

Sorry to say that the whole experience of advertising with Zoopla this time has been unpleasant and unproductive. The 'gotcha' auto-renew is a disgraceful way to do business and I thought it had been banned - it wouldn't take much for Zoopla to ask their customers if they actually want to renew.

Jonathan · 23 January 2026 · Rule and Rule Swale

Agent replied · 20 March 2026

Hi Jonathan, Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience. We'd like to discuss this further with you and we'll DM you shortly for more information. Many thanks, Zoopla Support

1/5

Trustpilot

Insufficient data to provide valuation!

Inputted postcode into zoopla website to establish current value of house with a view to understanding current local market. In order to do this I had to give my email address, name etc. Result was they had insufficient information to provide an estimated valuation yet they took my personal information. The website confirmed the price we paid for the address some 8 years ago, yet were unable to determine the current estimated value! For my needs, a complete waste of 5 minutes and I won’t be using or recommending Zoopla to anyone.

Jamie · 13 January 2026 · Rule and Rule Swale

Agent replied · 20 March 2026

Hi Jamie, Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model. The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland. The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates. We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual. Here is a Help Centre article that will give you more information on where we get our data from: https://help.zoopla.co.uk/hc/en-gb/articles/360005677897 Many thanks, Zoopla Support

4/5

Trustpilot

I am using this w/s to obtain specific…

I am using this w/s to obtain specific information (very fussy on where we are moving to). I have waited all year for prices, only to find they were posted on the wrong postcode. I gave them the correct postcode and the entries have been deleted, not moved (not very helpful). bargaining chip when i start negotiating.

Kevin · 12 January 2026 · Rule and Rule Swale

Agent replied · 20 March 2026

Hi Kevin, Thanks so much for leaving us a 4 star review. We're happy to hear you are pleased with our service and we hope Zoopla continues to be useful for you in all things property related. We're always working on new features and improvements for our site & mobile app. It's valuable feedback and ideas from users like you helps us to develop and make Zoopla a more useful resource, so thank you for your suggestion. I have passed your comments onto the team who are responsible for our property experiences. If there's anything else we can do to help you, be sure to visit our Help Centre where you may find many useful articles as well as a designated section for property seekers & home owners: https://help.zoopla.co.uk/ Wishing you all the best! Many thanks, Zoopla Support

1/5

Trustpilot

Uses the dumb algorithm so undervalues

Uses the dumb algorithm to value that includes auction fire sales so vastly undervalues property.

Martin · 29 December 2025 · Rule and Rule Swale

Agent replied · 20 March 2026

Hi Martin, Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model. The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland. The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates. We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual. Here is a Help Centre article that will give you more information on where we get our data from: https://help.zoopla.co.uk/hc/en-gb/articles/360005677897 Many thanks, Zoopla Support

1/5

Trustpilot

absolute rubbish

absolute rubbish , veryfying human all the time , cant get past it,

Paul · 21 December 2025 · Rule and Rule Swale

Agent replied · 20 March 2026

Hi Paul, Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. Many thanks, Zoopla Support

1/5

Trustpilot

Valuations are highly inaccurate

Valuations are highly inaccurate, misleading, and just designed to direct you to estate agents. Algorithm is archaic at best.

Paul · 20 December 2025 · Rule and Rule Swale

Agent replied · 20 March 2026

Hi Paul, Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model. The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland. The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates. We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual. Here is a Help Centre article that will give you more information on where we get our data from: https://help.zoopla.co.uk/hc/en-gb/articles/360005677897 Many thanks, Zoopla Support

1/5

Trustpilot

This company is associated with CON…

This company is associated with CON ARTISTS

Ess · 11 December 2025 · Rule and Rule Swale

Agent replied · 22 December 2025

Hi Ess, Thank you for your review. We're sorry to hear of your negative experiences with this agent. We would like to assure you that all estate and lettings agents advertising on Zoopla Property Group portals are required to be compliant with applicable laws, regulations and codes of practice in the United Kingdom. All agents undertake several checks before they are accepted as a Zoopla agent. We would like to help and resolve this matter for you and so, we will DM you for more details. Many thanks, Zoopla Support

1/5

Trustpilot

TRULY AWFUL WEBSITE THAT WASTES TIME.

Hugh · 4 December 2025 · Rule and Rule Swale

Agent replied · 22 December 2025

Hi Hugh, Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. Many thanks, Zoopla Support

1/5

Trustpilot

Misinformaton-la

As far as any reasonable person can be this is a complete waste of money resources and common sense - why would anyone think the services that Zoopla provide as “valuable” it is self serving contradictory and downright useless - akin to evaluating any form on intangible - I shudder to think who on earth would benefit from the data they provide. Rely on your estate agent and ignore the rest

Andrew · 28 November 2025 · Rule and Rule Swale

Agent replied · 22 December 2025

Hi Andrew, Thank you so much for taking the time to leave us your feedback and we're sorry to hear you feel this way. The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland. The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates. We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual. Here is a Help Centre article that will give you more information on where we get our data from: https://help.zoopla.co.uk/hc/en-gb/articles/360005677897 Many thanks, Zoopla Support

1/5

Trustpilot

Not good

I didn't enjoyed my experience with them.

Caroline · 27 November 2025 · Rule and Rule Swale

Agent replied · 22 December 2025

Hi Caroline, Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. Many thanks, Zoopla Support

1/5

Trustpilot

Zoopla you need to vet the agents…

Wayne · 18 November 2025 · Rule and Rule Swale

Agent replied · 22 November 2025

Hi Wayne, Thank you for your review. We're sorry to hear of your negative experiences, We would like to assure you that all estate and lettings agents advertising on Zoopla Property Group portals are required to be compliant with applicable laws, regulations and codes of practice in the United Kingdom. All agents undertake several checks before they are accepted as a Zoopla agent. We would like to help and resolve this matter for you and so, we will DM you for more details. Many thanks, Zoopla Support

1/5

Trustpilot

Zoopla Failing to Act on Repeated…

Zoopla Failing to Act on Repeated Complaints!!

Ruby · 18 November 2025 · Rule and Rule Swale

Agent replied · 22 November 2025

Hi Ruby, Thank you for your review. We're sorry to hear of your negative experiences, We would like to assure you that all estate and lettings agents advertising on Zoopla Property Group portals are required to be compliant with applicable laws, regulations and codes of practice in the United Kingdom. All agents undertake several checks before they are accepted as a Zoopla agent. We would like to help and resolve this matter for you and so, we will DM you for more details. Many thanks, Zoopla Support

1/5

Trustpilot

I live at 9 glebe road Cm59hw and my…

I live at 9 glebe road Cm59hw and my house is valued at 700k but you value it at 535k even though I bought for 665k in 2022 , my next door neighbor number 11 a smaller house just sold there house at 660k but you still only value there house at 535k , how can anyone take you seriously when you are so bad at what you do

Peter · 13 November 2025 · Rule and Rule Swale

Agent replied · 22 November 2025

Hi Peter, Thank you so much for taking the time to leave us your feedback and we're sorry to hear you feel this way. The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland. The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates. We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual. Here is a Help Centre article that will give you more information on where we get our data from: https://help.zoopla.co.uk/hc/en-gb/articles/360005677897 Many thanks, Zoopla Support

1/5

Trustpilot

Zoopla used to be good

Zoopla used to be good. Now the website doesn’t even work on mobile. You try do draw a search area and the site just malfunctions. For a consumer software company, they are not spending enough on making sure the user experience is useable let alone enjoyable.

Dan · 9 November 2025 · Rule and Rule Swale

Agent replied · 22 November 2025

Hi Dan Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. Many thanks, Zoopla Support

1/5

Trustpilot

How misguiding are these zoopla updates…

How misguiding are these zoopla updates very misleading and not accurate at all wouldn't trust them at all

Sandra · 7 November 2025 · Rule and Rule Swale

Agent replied · 22 November 2025

Hi Sandra, Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. Many thanks, Zoopla Support

1/5

Trustpilot

Time pass agencys

Most of the houses for rent in the LIVERPOOL area are just for time pass of the agents, and the customers are wasting their valuable times.

FRANCIS · 29 October 2025 · Rule and Rule Swale

Agent replied · 22 November 2025

Hi Francis, Thank you for your review. We would like to assure you that all estate and lettings agents advertising on Zoopla Property Group portals are required to be compliant with applicable laws, regulations and codes of practice in the United Kingdom. We would like some further information regarding your review and we will DM you for more details. Many thanks, Zoopla Support

1/5

Trustpilot

Disappointed and lied to

I emailed an agent to view a rented maisonette in Lions Close SE9 4HG

Laura · 28 October 2025 · Rule and Rule Swale

Agent replied · 22 November 2025

Hi Laura, Thank you for your review. We're sorry to hear of your negative experience with an agent on our site. We would like to assure you that all estate and lettings agents advertising on Zoopla Property Group portals are required to be compliant with applicable laws, regulations and codes of practice in the United Kingdom. All agents undertake several checks before they are accepted as a Zoopla agent. We would like to help and resolve this matter for you and so, we will DM you for more details. Many thanks, Zoopla Support

1/5

Trustpilot

Algorithm reassessment time

Really not sure what's going on with Zoopla valuations but, contrary to government estimates and local sales stats, they show a near 10% drop in house value in my area over the past 2 years with no obvious rationale. Makes me seriously wonder whether their algorithm is fit for purpose, or if it's subject to manual intervention. It's almost as though Zoopla is trying to stimulate demand by undervaluing, but the effect, of course, will be that owners will keep their properties off the market. Or is Zoopla possibly continuing to down-value as a form of indirect attack on the Labour government's policies?

Greg · 19 October 2025 · Rule and Rule Swale

Agent replied · 22 October 2025

Hi Greg, Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model. The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland. The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates. We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual. Here is a Help Centre article that will give you more information on where we get our data from: https://help.zoopla.co.uk/hc/en-gb/articles/360005677897 Many thanks, Zoopla Support

1/5

Trustpilot

Zoopla refusal to remove incorrect property information.

I have contacted Zoopla about false information shown about a property of mine shown on their website. They refuse to remove it regardless of 100% proof it is false that has been provided to them. I would avoid trusting any information shown on their websites about property listed.

Hugh · 16 October 2025 · Rule and Rule Swale

Agent replied · 22 November 2025

Hi Hugh, Thank you so much for taking the time to leave us your feedback. Unfortunately, it is not possible to amend the Sold price data that we receive from the Land Registry, however as soon as the updated information is sent to us, it will automatically get updated on the website. If you need any further assistance and wish to contact us directly with your feedback, you may do so via our designated Help Centre: https://help.zoopla.co.uk/ Many thanks, Zoopla Support

1/5

Trustpilot

False Valuations & A Failure!

Once again I had to pull my listing of a premiere house for sale on this tatty, wrong information site! Thankfully most decent agents now don’t use them.

BlueSky · 15 October 2025 · Rule and Rule Swale

Agent replied · 17 October 2025

Hi, Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model. The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland. The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates. We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual. Here is a Help Centre article that will give you more information on where we get our data from: https://help.zoopla.co.uk/hc/en-gb/articles/360005677897 Many thanks, Zoopla Support

A review that appears on several offices' pages is shown once. We leave out reviews that name another agent.

Questions about Rule and Rule

Which Rule and Rule office has the most reviews?

Swale has the most, with 81 reviews rated 1.1 out of 5, followed by Sheerness with 37.

Where are the Rule and Rule offices?

The two Rule and Rule offices, by town:

  • Sheerness: 37-39 Broadway, Sheerness, Kent, ME12 1AD
  • Swale: 37-39 Broadway, SHEERNESS, ME12 1AD, Swale, ME12 1AD

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