Trusted Agent profile · Kent

Verified

Rule and Rule estate agents in Swale and Sheerness

2.1

★★★★★

118 reviews across 2 offices and 2 platforms

www.ruleandrule.co.uk

Rule and Rule has two offices, in Swale and Sheerness (Kent). Together they have 118 reviews on two platforms, rated 2.1 out of 5 overall.

Google logo

4.1 / 5

37

Reviews on Google

All 2 offices

Trustpilot logo

81

Reviews on Trustpilot

All 2 offices

Reviews may appear on more than one platform.

Want a trusted local agent to help?

Tell us what you need and up to 3 trusted local agents will be in touch.

What do you need help with?

Our offices

Rule and Rule's two offices, most reviewed first. Each has its own page.

Latest reviews from every Rule and Rule office

Newest first, from every platform, with the office each review is about. First names only.

1/5

Trustpilot

I am due to sell my property and Zoopla…

I am due to sell my property and Zoopla historical data is incorrect as they missed off my purchase back in 2009 it therefore makes the house look 30K cheaper than it actually was . They have the house listed as leasehold when it is freehold. I tried to rectify these issues but it appears you cannot and Zoopla customer care doesn't exist. Do not believe these sites (and Rightmove) as they are factually incorrect. Rightmove responded and referred me to HMLR data which i downloaded and is completely correct (although i forgot that i had purchased the property a year earlier). Transaction history A 2008-11-28 £100,000 Detailed address street Heneage Road locality Grimsby town Grimsby district North East Lincolnshire county North East Lincolnshire postcode DN32 9NJ Attributes property type terraced estate type freehold new build? no It does beg the question if the data on land registry is correct why is yours so wrong?? ---------------------------------------------------- Well Zoopla you need to get your act together as Rightmove have and they clearly exhibit a professionalism that Zoopla fail to have. Rightmove have stated that as i have provided confirmation from land Registry of the correct information held by land registry they will seek to amend, manually, the record for my property. They acknowledge that referring to the property as leasehold when it is freehold is clearly wrong and would affect a sale. Now when i come to sell and i get arguments over the value and status (leasehold/freehold) because "it says so on Zoopla" i will be looking to bring a claim against Zoopla under the Tort interference with goods act 1977,as a wrongful interference, due to your misleading and factually incorrect information that Zoopla are stating to the world at large . It is just pure negligence on YOUR part.

Dereleth · 22 June 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi, Thanks for your updated feedback. We're sorry to hear you feel this way. Unfortunately, we cannot manually change the information (tenure, EPC ratings & floor area) we show about your property. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. Many thanks, Zoopla Support

1/5

Trustpilot

It's absolutely lying to you about…

It's absolutely lying to you about Grimsby, absolute shit hole.

Toby · 22 June 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi Toby, Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience. We'd like to discuss this further with you and we'll DM you shortly for more information. Many thanks, Zoopla Support

1/5

Trustpilot

Since april 2026 I have been searching…

Since April 2026, I have been actively searching for suitable accommodation and contacting multiple letting agents. Many properties listed on Zoopla require a guarantor, which has made the process extremely difficult for someone in my situation without family support. I have found the experience emotionally overwhelming. I am doing everything correctly and honestly, but I am still being declined because of strict guarantor requirements. I do not understand how some applicants are able to secure properties without guarantors, but I am simply asking for the same fair opportunity.

Anonymous · 20 June 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi Anna, Thank you for your review. We're sorry to hear of your negative experience. We would like to assure you that all estate and lettings agents advertising on Zoopla Property Group portals are required to be compliant with applicable laws, regulations and codes of practice in the United Kingdom. All agents undertake several checks before they are accepted as a Zoopla agent.; however, we have no control over their daily business. You may call the agents on the number displayed on the website to gain advice who can help you: http://www.zoopla.co.uk/find-agents/ If there's anything else we can do to help you, be sure to visit our Help Centre where you may find many useful articles as well as a designated section for property seekers: https://help.zoopla.co.uk/ Many thanks, Zoopla Support

4/5

Trustpilot

Property values of retirement flats

It is misleading to quote a value on a flat without distinguishing between RETIREMENT FLATS and ordinary leasehold flats since the Service Charges are grossly higher on the former, and have a huge effect on the resale value.

Bill · 22 May 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi Bill, Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model. The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland. The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates. We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual. Here is a Help Centre article that will give you more information on where we get our data from: https://help.zoopla.co.uk/hc/en-gb/articles/360005677897 Many thanks, Zoopla Support

1/5

Trustpilot

Worse than nothing.

Tony · 17 May 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi Tony, Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. Many thanks, Zoopla Support

1/5

Trustpilot

Have you ever gone on line and had a nightmare!

I went onto the Zoopla site and heartened by the offer of an instant quote ended up with estate agents around Swindon ringing me up, one even rang me early morning as I was getting out of bed. The instant quote on line is misleading!

Richard · 12 May 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi Richard, Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. Many thanks, Zoopla Support

1/5

Trustpilot

worst experience

I was asked for viewing the house with zoopla. I went for viewing we are waiting for results they try to call me to say landlord selected different people unfortunately I missed the call .its ok no problem for me but until I call them they didn't mail me we aint gonna get the house. 2 min email makes hard to answer back to us. honestly the shitty response.

Lokendraprasath · 12 May 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi, Thank you for your review. We're sorry to hear of your negative experience with an agent on our site. We would like to assure you that all estate and lettings agents advertising on Zoopla Property Group portals are required to be compliant with applicable laws, regulations and codes of practice in the United Kingdom. All agents undertake several checks before they are accepted as a Zoopla agent. We recommend you contact the agent via the phone on their advertised number. You can see this either on the property listing, or displayed next to their profile in the 'Find agents' section of our site: https://www.zoopla.co.uk/find-agents/ Many thanks, Zoopla Support

1/5

Trustpilot

Beware. Once visited can never unsubscribe.

Beware Beware There is a reason this company has a star rating of of just 1.4 After once using the site on my android mobile I received constant junk mail and cannot unsubscribe. Selecting the unsubscribe option does not and immediately results in a demand to accept cookies.

Julian · 9 May 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi Julian, Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience. We'd like to discuss this further with you and we'll DM you shortly for more information. Many thanks, Zoopla Support

1/5

Trustpilot

Extremely disappointed with Zoopla for…

Extremely disappointed with Zoopla for allowing dodgy agencies to operate under their name and doing nothing to protect customers. It feels like they are covering and supporting unprofessional companies instead of helping people who have been treated unfairly. 1505 LTD Properties Agency has refused to refund my daughter’s £1300 deposit, which is completely unacceptable. They are holding onto money that rightfully belongs to her, causing unnecessary stress and financial difficulty. We raised this issue expecting Zoopla to take responsibility and investigate properly, but they have shown no real concern or action. A company like Zoopla should not allow agencies like this to continue misleading customers and damaging people’s trust. I strongly advise everyone to stay away from both Zoopla and 1505 LTD Properties Agency. Be very careful before dealing with either of these house agencies, as customer protection seems to be the last thing they care about.

Diana · 28 April 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi Diana, Thank you for your review. We're sorry to hear of your negative experience with an agent on our site. I can confirm that our Compliance team are investigating the issue and will be in contact with you once the investigation is complete. We would like to assure you that all estate and lettings agents advertising on Zoopla Property Group portals are required to be compliant with applicable laws, regulations and codes of practice in the United Kingdom. All agents undertake several checks before they are accepted as a Zoopla agent. We would like to help and resolve this matter for you and so, we will DM you for more details. Many thanks, Zoopla Support

1/5

Trustpilot

Send me properties via email

Send me properties via email, often nice. Click on the property and it asks me to log in. Show me the property without me logging in please?. Business concept right but awful execution thats why the charge less

Ryan · 26 April 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi Ryan, Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. Many thanks,

1/5

Trustpilot

Scam

Scam! Stay away

Vas · 22 April 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi Vas, Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience. We'd like to discuss this further with you and we'll DM you shortly for more information. Many thanks, Zoopla Support

1/5

Trustpilot

Extremely Bad Experience

Extremely Bad Experience, They do not have the time to speak to you, they only take a second and tell you " the property is on hold, will call you back" then the property still remains in lettings for weeks and weeks. I don't even think they get in touch with the landlord they just lie to you. Just because they want to earn pay for themselves but they do not want the landlord to make any money, the property just stay remaining on the lettings. And their job just carries on getting money. Nothing applies to our own British citizens anymore. If you want Rich people just say so, So we know where we are looking. You only contact the landlord if a rich person comes up. From my experience it's True. THEY ONLY WANT TO HELP RICH PEOPLE,

Elena · 18 April 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi Elena, Thank you for your review. We're sorry to hear of your negative experience with an agent on our site. We would like to assure you that all estate and lettings agents advertising on Zoopla Property Group portals are required to be compliant with applicable laws, regulations and codes of practice in the United Kingdom. All agents undertake several checks before they are accepted as a Zoopla agent. We would like to help and resolve this matter for you and so, we will DM you for more details. Many thanks,

1/5

Trustpilot

They got the EPC rating wrong on my…

They got the EPC rating wrong on my house (when rightmove and on the market got it right), when I informed them they said it couldn't be changed. Absolutely useless

Fraser · 17 April 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi Fraser, Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way. Unfortunately, we cannot manually change the information (tenure, EPC ratings & floor area) we show about your property. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. Many thanks, Zoopla Support

1/5

Trustpilot

Personal details

I think this is bad to ask people personal details before you can even view a property Then you hear nothing and eventually see the property is let obviously they decided you weren’t worthy or squeaky clean bad treatments why not let us view then if we want to go foreword to let property get those details then / I feel like I’ve told so many people our details & has made me unhappy

Andrew · 16 April 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi Andrew, Thank you for your review. We're sorry to hear of your experience with agents through the website. We would like to assure you that all estate and lettings agents advertising on Zoopla Property Group portals are required to be compliant with applicable laws, regulations and codes of practice in the United Kingdom. All agents undertake several checks before they are accepted as a Zoopla agent. We recommend you contact the agent via the phone on their advertised number as they do receive many responses to their listings. You can see this either on the property listing, or displayed next to their profile in the 'Find agents' section of our site: https://www.zoopla.co.uk/find-agents/ Many thanks, Zoopla Support

1/5

Trustpilot

Should get 0 stars

Should get 0 stars What an utter joke!, be it the mobile app or the zoopla website, no matter what time of day, it simply doesn't work! Amazing update guys, way to lose thousands of potential customers. Rightmove here I come........

Ken · 2 April 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi Ken, Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. Many thanks,

1/5

Trustpilot

Zoopla underprice our property

Zoopla underprice our property, even when the prices were high. Now their prices have dropped even more and they haven’t valued the property. Their valuations are incorrect. I would not trust them at all.

Melissa · 27 March 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi Melissa, Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model. The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland. The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates. We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual. Here is a Help Centre article that will give you more information on where we get our data from: https://help.zoopla.co.uk/hc/en-gb/articles/360005677897 Nevertheless, we would like to discuss your property estimate further with you and we will now message you privately for more information. Many thanks, Zoopla Support

1/5

Trustpilot

Highly inaccurate valuations

Zoopla’s house prices on there web site are so inaccurate it’s ridiculous. It’s all a big con to try to get you to contact them.

Neil · 25 March 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi Neil, Thank you for your review. We're really sorry to hear you feel this way about our valuation model. The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland. The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates. We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual. Here is a Help Centre article that will give you more information on where we get our data from: https://help.zoopla.co.uk/hc/en-gb/articles/360005677897 Many thanks, Zoopla Support

1/5

Trustpilot

Incredibly irritating and repetitive ad…

Incredibly irritating and repetitive ad campaign. I was regularly consulting Zoopla, but after this campaign I reconsidered and will be looking for a different site.

Petia · 22 March 2026 · Rule and Rule Swale

Agent replied · 22 September 2026

Hi Petia, Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. Many thanks, Zoopla Support

5/5

Google

I recently purchased a house with them, Mark and his team were really understanding when the sale took longer than expected due to issues with Land registry, they reassured me and explained things I didn’t understand properly. Friendly and easy to talk too, I would recommend then ☺️

Sue · 13 March 2026 · Rule and Rule Sheerness

1/5

Google

I wouldn’t recommend them. I Wanted to sell my house. Emails sent, web forms sent, all went answered. Quite rude to totally ignore a customer who wants to sell their property. Especially when the company says customer focus is our priority. Obviously not. If the owner doesn’t have time to reply to a new customer he should immediately pass that lead on. Not make people wait and wait for answers. It’s basic manners. Obviously not interested in my business.

Nathan · 13 March 2026 · Rule and Rule Sheerness

1/5

Trustpilot

Wrong property & wrong websites

Just awful & I have tried to cancel them by calling them but it's really difficult A WASTE OF TIME!

ALLAN · 27 February 2026 · Rule and Rule Swale

Agent replied · 20 March 2026

Hi Allan, Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. If there's anything else we can do to help you, be sure to visit our Help Centre where you may find many useful articles as well as a designated section for property seekers & home owners: https://help.zoopla.co.uk/ Many thanks, Zoopla Support

1/5

Trustpilot

If you need to know - Don't ask Zoopla

If you need to know - Don't ask Zoopla.

Sandie · 17 February 2026 · Rule and Rule Swale

Agent replied · 20 March 2026

Hi Sandie, Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. Many thanks, Zoopla Support

1/5

Trustpilot

DON'T give them your email!

I wanted a quick rough valuation. Got it, but then endless emails after unsubscribing 6 times.

J · 12 February 2026 · Rule and Rule Swale

Agent replied · 20 March 2026

Hi, Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. Many thanks, Zoopla Support

A review that appears on several offices' pages is shown once. We leave out reviews that name another agent.

Questions about Rule and Rule

Which Rule and Rule office has the most reviews?

Swale has the most, with 81 reviews rated 1.1 out of 5, followed by Sheerness with 37.

Where are the Rule and Rule offices?

The two Rule and Rule offices, by town:

  • Sheerness: 37-39 Broadway, Sheerness, Kent, ME12 1AD
  • Swale: 37-39 Broadway, SHEERNESS, ME12 1AD, Swale, ME12 1AD

Want a trusted local agent to help?

Tell us what you need and up to 3 trusted local agents will be in touch.

What do you need help with?
The Trusted Agent

Is this your office? Claim your page.

Get help from an agent