Reputation Matters · Episode 3
Katie Darlow, Number One Real Estate, on reviews
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About this episode
Katie Darlow of Number One Real Estate, The Trusted Agent winner for Wales, explains why reviews matter even more when every agent's own face and name is on the line. She shares how her team asks for reviews at three points in the move, how they turn a bad review around, and why being reviewed across several platforms now helps people, and Ai search, find and trust you.
In this interview
- Stay in touch after completion and give past clients your time for free. They remember it when they move again.
- The better you know your clients, the more they forgive you when a chain wobbles or a sale falls through.
- Ask at three points: the sales progressor, the agent at sale agreed, and an automatic email at exchange or completion. Ask everyone, not just your favourites.
- When a bad review lands, reply quickly, then pick up the phone. Make their last memory the fact you listened and tried to put it right.
- Offer more than one review site. Not everyone has a Google account, and reviews across several platforms help you show up when people ask Ai who to trust.
See Number One Real Estate's reviews
Ratings and reviews for Number One Real Estate, from every platform.
More episodes
Reputation Matters is a Trusted Agent video series from Kerfuffle. Browse estate agent reviews.