"374 reviews — 2.5× the UK average. And every one earned."
The Felicity J Lord Reputation Story
Felicity J Lord have been named a Trusted Agent 2026 Platinum winner. Out of more than 20,000 offices benchmarked, the data — real customers, real reviews, real results in London — earned them the accolade. Unlike most industry awards, winners are independently verified and no agent pays to enter.
Felicity J Lord was named a Trusted Agent 2026 Platinum winner on 7 July 2026.
The Trusted Agent 2026 winners were revealed at ICC Newport on 7 July 2026, after a benchmark of more than 20,000 UK estate agent offices on performance data (how well agents sell and let homes in their area and other key factors like time to sell and fall-throughs) and customer-satisfaction data (reviews on platforms like Google, Facebook, Trustpilot and Feefo). Felicity J Lord was one of them.
Platinum sits in the top 2% of the country
Platinum sits at the top of the Trusted Agent programme, reserved for offices whose performance data and customer satisfaction scores place them in the top 2% of more than 20,000 UK estate agent offices benchmarked this year.
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Platinum offices consistently beat the national review average
Across the Platinum tier, review volume and star ratings sit well above the UK average for estate agents. That gap between a Platinum office and a typical local competitor is exactly what the Trusted Agent benchmark is built to surface.
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Platinum winners lead on both service and results
Platinum is not awarded for entering a competition or paying a fee. It comes from a combination of how well an office sells and lets homes in its area and how its customers rate their experience across Google, Facebook, Trustpilot and Feefo. Offices that reach Platinum are doing both well at once.
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Industry recognition without the entry fees
Most estate agency awards work on submissions and judging panels. Trusted Agent Platinum status is different: it is generated entirely from data across more than 20,000 UK offices, with no application process and no cost to take part. For a homeowner searching for an agent, that independence is the point.
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Platinum is a genuinely small group nationally
Platinum is the top 2% of UK estate agent offices against a national pool of more than 20,000. Every office that holds it has been benchmarked against the same national dataset as every other agent in the country.
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Trusted Agent is powered by ViewAgents, a company that specialises in benchmarking estate agent performance across the UK. Each office is scored on a combination of performance data — how well agents sell and let homes in their area — and customer satisfaction, based on review data from platforms including Google, Facebook, Trustpilot and Feefo, across the 20,000+ UK estate agent offices on the platform.
Felicity J Lord scored in the Gold nationally, placing them in the Gold tier.