"249 reviews — 2.2× the UK average. And every one earned."
The Gilson Bailey Reputation Story
Gilson Bailey have been named a Trusted Agent 2026 winner. Out of more than 20,000 offices benchmarked, the data — real customers, real reviews, real results in Brundall — earned them the accolade. Unlike most industry awards, winners are independently verified and no agent pays to enter.
Keep each review source in view
Trusted Agent's published methodology draws on several review platforms. A figure from one platform should be read as that platform's feedback, not as the entire award score. Check the source attached to a rating before comparing it with another office's profile.
Trusted Agent programme guidance. Editorial explainer, not new research.
Look at the evidence behind a star rating
The programme considers both review quality and the amount of feedback available. Neither a small set of perfect reviews nor a large review count tells the whole story. When shortlisting a Trusted Agent office, read individual accounts to see whether they concern selling, letting or another service.
Trusted Agent programme guidance. Editorial explainer, not new research.
What this 2026 award does and does not tell you
Trusted Agent 2026 records the assessment behind the award, using evidence available at award time. It is not a promise that every future customer will have the same experience. Current profile ratings can change. Read recent reviews and speak to the office about the service you need as well as checking its award.
Trusted Agent programme guidance. Editorial explainer, not new research.
Trusted Agent status is data-led, not paid-for
Trusted Agent, like Gold and Platinum, comes purely from performance data and independent review data. No agent enters, no agent pays, and no agent is judged by a panel. The data across more than 20,000 offices decides the list.
Kerfuffle newsroom
Gilson Bailey was named a Trusted Agent 2026 Trusted Agent winner on 7 July 2026.
The Trusted Agent 2026 winners were revealed at ICC Newport on 7 July 2026, after a benchmark of more than 20,000 UK estate agent offices on performance data (how well agents sell and let homes in their area and other key factors like time to sell and fall-throughs) and customer-satisfaction data (reviews on platforms like Google, Facebook, Trustpilot and Feefo). Gilson Bailey was one of them.
Trusted Agent is powered by ViewAgents, a company that specialises in benchmarking estate agent performance across the UK.
Each office is scored on a combination of performance data — how well agents sell and let homes in their area and other key factors like time to sell and fall-throughs — and customer satisfaction, based on reviews on platforms like Google, Facebook, Trustpilot and Feefo, across the 20,000+ UK estate agent offices on the platform.
Offices are ranked into three tiers. Platinum is the top 2% of UK estate agents. Gold extends the group to the top 5%. Trusted Agent extends it to the top 10% overall. No fees. No entries. No submissions. Just data.
Gilson Bailey placed in the Trusted Agent tier nationally.