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  <url><loc>https://thetrustedagent.co.uk/reputation-matters/</loc><lastmod>2026-11-03</lastmod></url>
  <url><loc>https://thetrustedagent.co.uk/reputation-matters/charles-robinson-jones-robinson-customer-care/</loc><lastmod>2026-11-03</lastmod><video:video><video:thumbnail_loc>https://i.ytimg.com/vi/UazQmOB3E8I/maxresdefault.jpg</video:thumbnail_loc><video:title>Charles Robinson, Jones Robinson, on customer care</video:title><video:description>Charles Robinson of Jones Robinson, the UK&#x27;s Trusted Agent for 2026, explains why his team treats customer feedback as a religion. He shares how asking for honest feedback at every stage of a move, and welcoming the negative comments, builds a reputation that wins instructions at a fee clients are happy to pay.</video:description><video:player_loc>https://www.youtube-nocookie.com/embed/UazQmOB3E8I</video:player_loc><video:duration>1898</video:duration><video:publication_date>2026-11-03T12:00:00+00:00</video:publication_date></video:video></url>
  <url><loc>https://thetrustedagent.co.uk/reputation-matters/katie-darlow-number-one-real-estate-reviews/</loc><lastmod>2026-11-03</lastmod><video:video><video:thumbnail_loc>https://i.ytimg.com/vi/9KatsXbjtRQ/maxresdefault.jpg</video:thumbnail_loc><video:title>Katie Darlow, Number One Real Estate, on reviews</video:title><video:description>Katie Darlow of Number One Real Estate, The Trusted Agent winner for Wales, explains why reviews matter even more when every agent&#x27;s own face and name is on the line. She shares how her team asks for reviews at three points in the move, how they turn a bad review around, and why being reviewed across several platforms now helps people, and Ai search, find and trust you.</video:description><video:player_loc>https://www.youtube-nocookie.com/embed/9KatsXbjtRQ</video:player_loc><video:duration>2381</video:duration><video:publication_date>2026-11-03T12:00:00+00:00</video:publication_date></video:video></url>
  <url><loc>https://thetrustedagent.co.uk/reputation-matters/steve-thompson-thomas-morris-google-reviews/</loc><lastmod>2026-10-08</lastmod><video:video><video:thumbnail_loc>https://i.ytimg.com/vi/zzH4F3aR4bI/maxresdefault.jpg</video:thumbnail_loc><video:title>Steve Thompson, Thomas Morris, on winning with Google reviews</video:title><video:description>Simon Whale talks to Steve Thompson of Thomas Morris, a Trusted Agent, about how the business turns reviews into a system rather than luck.</video:description><video:player_loc>https://www.youtube-nocookie.com/embed/zzH4F3aR4bI</video:player_loc><video:duration>1002</video:duration><video:publication_date>2026-10-08T08:57:31-07:00</video:publication_date></video:video></url>
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